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Six months ago an old school friend and I were chatting over coffee, putting the world to rights as women do. She was bemoaning her lack of success in meeting the “right sort” of men.

I asked her if she had tried using an internet dating service, and the look of horror that spread across her face gave the instant answer – of course not!

Internet dating, she informed me, was for the sad, desperate, geeky or freaky.

Sadly this type of response is typical of people from all walks of life. Why sadly? Because those who instantly dismiss such services are missing out on a great opportunity.

The traditional argument for not using the internet to meet someone is that it is not natural.

So what is natural? Where have people traditionally met their husbands, wives, lovers, and friends?

Statistically, over the past 50 years the most common place for meeting ones spouse has been the workplace.

This is hardly surprising given the ever increasing amounts of time most people are finding themselves working.

Other common meeting places include bars, nightclubs, and parties, and some lucky few meet their lifetime partner early in life at college or university.

However, the workplace remains number one for long term relationships.

The reason for this is simple; lasting long term relationships are usually born out of robust friendships, and strong friendships form over time. Spend eight hours a day five days a week with the same people and you will get to know them very well.

It is not uncommon in the modern world to spend more time with your colleagues than with your family, an unfortunate but true fact of life.

The increasing amounts of time we as a society are spending working is leaving less time to spend in social environments outside of the office, which means less opportunity to meet single people.

So if you don’t meet someone at work, where else is there? Enter the dating agency.

Dating agencies are not a new idea, they have been around a very long time. The internet has simply served as a new medium for bringing people together in a tried and tested way that agencies have used for years.

However, it offers some unique advantages for those seeking a partner.

Firstly it has lowered the cost of running a dating service, and that means agency dating has been opened up to a much wider audience. Secondly, it has broken down geographical barriers in a way that off-line agencies could never hope to.

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